I build, design and refine impactful products.
Hi, I’m Guy,
A product leader and UI/UX Expert with over 10 years of experience that started his career in UX design, bringing in lots of energy and passion for helping startups build impactful products. I take a methodical and data-driven approach to product development that's built around a creative core and customer obsession.
Currently, as GlobeKeeper's VP of Product & Design, I lead a team of talented professionals in creating the future of the virtual command & control system by incorporating the latest technologies and delivering an exceptional user experience that helps save lives around the world.
Prior to that, I worked as a senior product designer for eToro, a social trading and brokerage company, where I focused on mobile product development and creating an intuitive trading experience.
Furthermore, I worked with Convexum before they were acquired by the ‘NSO group’ for $60M, helping build their counter-drone solution to detect and mitigate drone intrusions. I also led product design at OverOps, building next-gen developer tools that help enterprises build reliable applications and improve developer productivity. Defining UX workflows, from the initial research phase, through the product specifications, mock-ups, testing, and design - continuously refined by user data and feedback.
I also worked as a digital art director, leading a team of designers, taking on projects from initial concept to finish. Creating and presenting for some of the biggest companies in Israel, including Orange, Tnuva, Oracle, Fox, Wisotzky, Israel Discount Bank, and more.
I like to focus on the connection between developers and designers, and the importance of involving everyone in the design process which I find critical for building customer-centric products.
In addition, I’ve been speaking at conferences with Google, the Technion, and IDC Herzliya. I’m always open to more community involvement and enjoy mentoring in hackathons, accelerators, and events. My core belief is that digital products are an inseparable part of everyone’s lives so as a product leader, delivering value in every interaction is my unbreakable commitment.
SOME OF THE COMPANIES I HAD A PLEASURE TO WORK WITH
Speaking & Mentoring
Throwback to the time I helped Convexum to protect the skies
About four years ago I began my journey as a product & design advisor at Convexum ltd. The company’s specialisation is a cyber — security counter drone solution for high facilities and events. Few months ago, Convexum was sold for 60 Million dollars to NSO Group. This is a great time to go back into the product process and do some closure.
How We Designed The eToro Wallet
From the casual trader to the hardcore one — there is one wallet that fits them all. But how we made it and why?
Without a doubt, this is a crazy era that we live in — the technology affects all of the aspects of our lives. Kids these days seem to be more aware and adapted to the technology surrounding them than me when I was their age
Devs with No Tarbut - Episode 19
I had the pleasure of taking part in episode 19 of ‘Devs with no Tarbut’ with Avi Etzioni and Gal Zellermayer where we talked about relationship between designers and developers, I also shared some of my thoughts on how all of it can be made easier.
▶ Listen to the full episode (Hebrew)
“One of the most wonderful things in the “Sketch” era, is the way we are able to build modular, complex and logical product. Our wallet is based on a dynamic design system that is being built and updated constantly, the components are totally responsive and our freedom to change is almost unlimited”
From Scratch to Sketch - Nov ‘19
