I build, design and refine impactful products.
Hi, I’m Guy,
A product leader and UI/UX Expert with over 15 years of experience, I bring a deep well of energy and passion to helping startups and tech companies create impactful products. My career began in UX design, and since then, I’ve honed a methodical, data-driven approach to product development that’s grounded in creativity and a relentless focus on customer needs.
Currently, I work with startups and tech companies on product and design strategy, helping them cut costs while achieving effective results. My goal is to deliver the best user interface and user experience by leveraging my extensive professional experience.
Previously, I served as the VP of Product & Design at GlobeKeeper, where I led a team of talented professionals in shaping the future of virtual command & control systems. We incorporated cutting-edge technologies to deliver an exceptional user experience, ultimately contributing to life-saving operations worldwide.
Before that, I was a senior product designer at eToro, a social trading and brokerage company, where I specialized in mobile product development, crafting an intuitive trading experience.
In my earlier roles, I contributed to Convexum, helping build a counter-drone solution that was later acquired by the NSO group for $60M. I also led product design at OverOps, where I developed next-gen developer tools that enhance enterprise application reliability and improve developer productivity. My approach to UX design encompasses the entire workflow—from initial research through to product specifications, mock-ups, testing, and ongoing refinement driven by user data and feedback.
I also have a background as a digital art director, where I led a team of designers in delivering projects from concept to completion for some of Israel’s largest companies, including Orange, Tnuva, Oracle, Fox, Wisotzky, Israel Discount Bank, and more.
I’m particularly passionate about fostering collaboration between developers and designers and believe that involving all stakeholders in the design process is critical to building customer-centric products.
In addition to my professional work, I’ve spoken at conferences with Google, the Technion, and IDC Herzliya. I am always eager to engage more with the community and enjoy mentoring in hackathons, accelerators, and industry events. My core belief is that digital products are now an inseparable part of our lives, and as a product leader, delivering value in every interaction remains my unbreakable commitment.
SOME OF THE COMPANIES I HAD A PLEASURE TO WORK WITH
Product & Design
From design desk to product lead
How Transitioning from Product Design to Product Lead Fostered Growth, Tackled Challenges, and Offered Insights for Strategic Success
Have you ever felt that you have much more to give but your role or title prevents you from doing so? I have felt this way several times throughout my career, from my first job as a graphic designer to becoming an Art-Director, and then switching to a Senior Product-Designer and a Design-Lead.
Read more | Collaboration with Bootcamp by UX Collective
Throwback to the time I helped Convexum to protect the skies
About four years ago I began my journey as a product & design advisor at Convexum ltd. The company’s specialisation is a cyber — security counter drone solution for high facilities and events. Few months ago, Convexum was sold for 60 Million dollars to NSO Group. This is a great time to go back into the product process and do some closure.
How We Designed The eToro Wallet
From the casual trader to the hardcore one — there is one wallet that fits them all. But how we made it and why?
Without a doubt, this is a crazy era that we live in — the technology affects all of the aspects of our lives. Kids these days seem to be more aware and adapted to the technology surrounding them than me when I was their age
Log Files Suck! There’s a Better Way.
OverOps goes beyond log files to capture code-level insights for every error and slowdown in your applications and services – even the ones you didn’t see coming.
The company develops a static and dynamic code analysis technology to analyze code events in real-time. The technology's focus is large-scale Java and Scala code bases.
More designs & case-studies on my Dribbble
Speaking & Mentoring
Devs with No Tarbut - Episode 19
I had the pleasure of taking part in episode 19 of ‘Devs with no Tarbut’ with Avi Etzioni and Gal Zellermayer where we talked about relationship between designers and developers, I also shared some of my thoughts on how all of it can be made easier.
▶ Listen to the full episode (Hebrew)
“One of the most wonderful things in the “Sketch” era, is the way we are able to build modular, complex and logical product. Our wallet is based on a dynamic design system that is being built and updated constantly, the components are totally responsive and our freedom to change is almost unlimited”
From Scratch to Sketch - Nov ‘19
Visit my Photography website at www.guyisacarworks.com